Nobel laureate Daniel Kahneman writes persuasively about people's tendency to believe what they want to believe rather than what evidence may indicate. Although a psychologist, Hahneman has contributed greatly to the field of financial decision making.
http://www.nytimes.com/2011/10/23/magazine/dont-blink-the-hazards-of-confidence.html?_r=1&src=me&ref=magazine
from the NY Times
http://www.nytimes.com/2011/10/23/magazine/dont-blink-the-hazards-of-confidence.html?_r=1&src=me&ref=magazine
from the NY Times
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